Search engines are a major source of traffic to law firm websites (as well as law firm blogs). Generally, the higher up a law firm website “ranks” in the search engines, the more prospective clients will visit the site. And the more prospects visit a site, the more leads will be generated. Therefore, a law firm seeking to maximize the number of leads generated by its website should follow “best practices” when it comes to search engine optimization, or SEO.
This report, structured as a white paper, reviews the top 10 law firm website SEO best practices. The “best practices” are divided into two types – “pre-launch” best practices implemented while your website is being designed and coded, and “post-launch” best practices to follow after your website has launched.