CLIENT
While not a law firm, Right Management is the world’s largest talent and career management consulting firm with over 3,500 employees working out of more than 300 service locations in over 50 countries around the world. The successful results of its global e-newsletter program are instructive for law firms with offices around the world.
CHALLENGE
Distribute Right Management's monthly email newsletter - Viewpoint - in multiple languages (i.e., English, Chinese, Korean and Japanese) to tens of thousands of clients and other subscribers across Asia, and track readership and downloads.
SOLUTION
We performed the following tasks in connection with the project:
- Converted client's approved email newsletter design into HTML email templates
- Activated foreign language character support to enable coding of email newsletters with Asian language foreign characters
- Created individual email campaigns for 10 locations (China, Taiwan, Korea, Japan, Australia, New Zealand, Hong Kong, Malaysia, Singapore, and India) using content from client in English, Japanese, Chinese, and Korean.
- Uploaded and hosted downloadable PDF newsletter files, and provided access to same to subscribers via links in email
- Scheduled campaigns for distribution as per applicable time zones for each country to maximize readership as per research on optimal campaign timing
- Provided client with access to "open" and "clickthrough" tracking.
OUTCOME
The client has been extremely pleased with the program, and campaign creation and distribution has continued on a regular basis since June 2007. Stated Right Management Senior VP Frank Ribuot in 2008:
"I have now worked with your firm for over a year and their work has always been accurate, timely and with input that is very pro-active and to the point. They go the extra mile to stay on top of things and offer value-added feedback. It has been a pleasure working with the company despite us being separated by 12 time-zones!"
