Published Articles

One of the principals of eLawMarketing, Joshua Fruchter, sits on the editorial board of American Lawyer Media's Marketing the Law Firm newsletter, and regularly publishes articles on internet marketing technology of interest to the legal marketing community. Click the links below to download one or more articles.

  • The Top 10 Law Firm Blog Best Practices
    (download)

    For any lawyers still debating whether or not to start blogging, it's time to get off the fence. Prospective clients regularly turn to Google to locate experts on niche legal topics. Since niche law blogs often secure high search engine visibility, they are the perfect tool for individual attorneys looking to develop reputations for thought leadership in a specialized field. This article reviews the top 10 law firm blog best practices.

  • The Top 10 Law Firm Website Best Practices
    (download)

    While social media is all the rage nowadays, websites remain a mainstay of a law firm's online marketing efforts. Whether via Google, a referral or another source, prospective clients will inevitably visit a firm's website to learn more about the firm's expertise and track record, and to determine whether the firm has the experience to meet their particular needs. This article walks through the top 10 best practices that a law firm website should follow to serve as an effective lead generation and business development tool.

  • Boosting Your Twitter Ratio
    (download)

    Discusses use of the "Twitter Ratio" to assess the quality of a Twitter user's following, and identify users worth following.

  • Developing a Team-Authored Blog
    (download)

    This article explains how law firms can successfully publish a multi-attorney blog, including advice on developing an editorial calendar and enforcing deadlines.

  • How to Drive Traffic to a New Niche Blog
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    This article explores strategies for maximizing readership of a new niche law blog.

  • The Top 10 HTML Email Design Practices
    (download)

    This article explains how to maximize the experience of your email newsletter and alerts subscribers, and promote loyal readership, by following email newsletter design "best practices."

  • Managing and Monitoring Your Law Firm's Reputation Online
    (download)

    This article why it's important for a law firm to monitor and manage its online reputation.

  • Developing a Law Firm Website RFP
    (download)

    This article provides guidance on crafting a law firm website RFP.

  • YouTube for Lawyers 101
    (download)

    This article reviews the basics of using YouTube as a marketing tool for lawyers.