Law Firm Blogs
Well-designed blogs that follow our "best practices" can help law firms and individual attorneys:
- Develop thought leadership
- Demonstrate expertise in specific practice areas
- Secure higher search engine rankings
- Increase visibility with journalists seeking legal experts
Our law firm blog design and development services include:
- Designing a custom blog template that matches the look-and-feel of your firm’s website while conveying the more casual feel typical of a blog
- Ensuring compliance with SEO best practices, including use of CSS-based layouts with a low code-to-content ratio to maximize search engine visibility, and plugins to compose unique meta title and description tags, publish posts at search-engine friendly URL’s, and deploy an XML sitemap.
- Maximizing distribution potential with trackable RSS and email subscription options, social sharing buttons, and trackbacks
- Facilitating interaction with moderated comments
- Enabling multi-author blogging with multiple roles (Admin, Editor, Author, etc.)
- Training attorneys on using the blog management system to create, edit, categorize and publish posts that comply with SEO "best practices."
- "Ghostwriting" blog posts using former attorneys as needed to supplement your own attorneys’ efforts, thereby helping your blog achieve the "posting frequency" necessary for high search engine rankings (all "ghostwritten" posts may be subject to attorney approval)